Feast for Thought

Not pontificating. Only trying to bat on the side of the environment. And ethics. And simple living. And slowing down. (And trying to learn and practise before preaching or teaching...)

Thursday, June 19, 2008

Responsible Advertising - An oxymoron?

Just watched an ad for 'zip-lock' kind of popular - easy-to-use, versatile, multi-purpose - bags. The couch potato is urged to use nice and neat bags for storing food items in the fridge, then warming in the oven, and so on. All well, nice and tidy. I waited, wishfully thinking, for the ad to conclude with a message about the bag's reuse and ultimate disposal. At least a statutory warning? Kept waiting!
Does 'responsible advertising' continue to be an oxymoron?
Isn't it time those well-heeled ad professionals fulfil a more ethical role, in the larger sense, to society? It appears that Extended producer responsibilty (EPR) is taking its own sweet time to move from conceptual stage to the top of corporate portfolios, election manifestos, and ad-gurus' CVs.
The polluter has to pay!
There are a few efforts at improving the ethics in advertising. See, for example, Responsible advertising and Children, and Socially responsible advertising

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Blogger Pradeep said...

No doubt, it's lacking. I don't remember, but there are a few advertising agencies that take care of such things.

In these matters, individual players are what counts. I saw a shop where it was written: "we don't sell cigarettes". I wondered what must have provoked him to do that... When I asked at the counter, the girl said, she didn't know. But the provocation must have been social consciousness, I am sure; because neither there is a law nor it's the social norm.

20 June, 2008  
Blogger Swarna said...

Thanks, Pradeep.
These days, not one individual or organization can ignore social and environmental responsibility.

20 June, 2008  

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i appreciate that you have some thoughts to share, and are taking the effort to do so.

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