Amidst CSR efforts, let us practise ISR
CSR Some of the current commercials appear to be efforts at quieting (not stifling thankfully) company conscience (if I sound cynical, I apologise). A tea brand's wake up call is certainly quite refreshing. Another brand's message 'This greeting card has been made using pulp from sustainably managed forests' is also heartening. Nearly all notebooks that my son buys from the local stationer carry a short passage about how the book has been made from ' bagasse , not trees'. But back to the tea commercial. [For those who have not seen it - a youth 'interviews' a vote-seeking neta : Are you educated, qualified and experienced for this job - the job of running the country? The neta is discomfited; the commercial's message is for the citizen to not only arise every morn, but also be(come) aware.] ISR There it is: Being aware is half the battle won, and you'll soon be a practitioner of Individual social responsibilty. In the context of environmental iss...